Shein has quickly grown from an online store to a major force in the global fashion industry, and its impact is indicative of a few significant economic factors influencing the current digital market. The company’s approach, which combines direct-to-consumer logistics, extremely quick manufacturing cycles, and real-time data analytics, shows how digital-first operations are changing international…
Tag: digital-marketing
Cultivating Digital Wellbeing: How the Forest App Encourages Ethical Online Behavior
The Forest app has become a welcome counterbalance to digital distraction in a world where attention is continuously drawn in conflicting directions. When you remain focused, it appears to be a productivity tool that allows you to develop virtual trees. However, Forest is much more than just a timer with adorable graphics since it conveys…
Design Made Easy: How Canva Empowers Everyday Creativity
Having a tool that makes designing easier is a major benefit in an era where visual information is king on social media, websites, presentations, printing, and more. One of the greatest examples of such a tool is Canva. From a basic drag-and-drop design tool, it has developed into a whole creative ecosystem. Canva fosters creativity…
Carto by Givaudan: The AI Revolution in Perfumery
Carto, a state-of-the-art, AI-powered tool that will transform the process of creating new fragrances, was introduced in 2019 by Givaudan, the Swiss powerhouse behind perfumes for companies like Diptyque, Tom Ford, and Victoria’s Secret. Image Source: https://www.givaudan.com/media/trade-media/2018/givaudan-active-beauty-offers-select-few-customised-fine-fragrances What Carto DoesCarto’s Interactive Odour Value Map allows perfumers to explore and blend up to 5,000 elements, which…
Project Us: How AI is Transforming Inclusive Communication in the Digital Workplace
Effective communication is critical in today’s digitally connected world, particularly as remote work becomes increasingly common. However, successful and inclusive contact is not always synonymous with digital communication. Considering this, scientists from the Fluid Interfaces group at the MIT Media Lab created Project Us, an AI-driven platform to promote inclusive and sympathetic communication in digital…
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