Using what they term Algorithmic Perfumery—an AI-guided platform that allows personalised smell production at scale—the Dutch digital business ScenTronix created the ground-breaking consumer-facing fragrance brand EveryHuman. EveryHuman was created by ScenTronix in 2018 by scent designer Anahita Mekanik and artist-technologist Frederik Duerinck to challenge the dominance of large fragrance companies by empowering each person to…