Using what they term Algorithmic Perfumery—an AI-guided platform that allows personalised smell production at scale—the Dutch digital business ScenTronix created the ground-breaking consumer-facing fragrance brand EveryHuman.
EveryHuman was created by ScenTronix in 2018 by scent designer Anahita Mekanik and artist-technologist Frederik Duerinck to challenge the dominance of large fragrance companies by empowering each person to become their own maker. The idea is that eight billion people’s scents shouldn’t be defined by a single individual or company.
Image Source: https://www.everyhuman.com/gb
You begin by responding to roughly 27 lyrical, associative questions about your style, mood, favourite locations, cultural background, and even the questions you think about the most in the How the AI Works questionnaire.
Three different algorithms are used in AI processing to examine responses:
One for patterns in psychology,
For implicit behaviour (such as reaction time), another
a third that creates three distinct fragrance formulae by integrating all the data inputs.
Fragrance Generation: Using a palette of around 46–54 “scent building block” accords, each composed of many raw materials, ScenTronix’s proprietary in-house method immediately blends customised compositions. Up to 500 billion distinct fragrances can be generated using the technology.
The Experience
For about €45 to €55, the platform instantly generates three 5 ml fragrance samples.
Larger reorder sizes (30 ml, 50 ml, and 100 ml) are available at reasonable prices without sacrificing the quality of the ingredients.
Each client keeps the formula and can modify it with the assistance of a scent coach or through their online dashboard.
Impact of Art and Technology
Algorithmic Perfumery started out as an art piece that examined the co-creation of humans and machines. It is currently on display all around the world in labs, galleries, museums, and pop-ups (such as in New York, Dubai, and London), encouraging people to consider identity, memory, and the creative potential of fragrance.
The Significance
Real customization: With an estimated 90–95% satisfaction rate, the service has been used by hundreds of thousands of consumers; the majority claim to have bonded with at least one of their AI-generated fragrances.
Democratizing fragrance: EveryHuman prioritizes the human experience over exclusivity and marketing hype by doing away with high-margin pricing and brand-centricity.
Accessible creativity: This platform turns subjective attributes like mood and identity into fragrance, transforming scent into a collaborative art form in contrast to traditional perfumery, which relies on expert expertise.
AI-Inspired: The Creative Force
EveryHuman is remarkable because it enables AI to comprehend and interpret human sensory preferences in addition to using AI itself. The algorithm listens to how you respond to questions, how long you pause, and even cultural quirks, going beyond basic demographic targeting. This data drives the creation of custom scents that frequently surprise both the user and the producer.
AI is more than just a tool; it is a collaborator in the creation of scents thanks to the interaction between user understanding and machine learning, which makes each fragrance feel like a unique story that is created each time.
One customized bottle at a time, EveryHuman by ScenTronix is revolutionizing the perfume market with the conviction that every individual is an artist of fragrance, enabled by artificial intelligence to express their unique identity.