The partnership between IBM Research and Symrise, a multinational fragrance and flavour firm, is evidence of the power of machine learning in the most unlikely areas – the perfumery industry — in a time when artificial intelligence is redefining creativity across industries. Philyra, an AI-powered system created because of this collaboration, is intended to transform…
Tag: Fancy Friday
Carto by Givaudan: The AI Revolution in Perfumery
Carto, a state-of-the-art, AI-powered tool that will transform the process of creating new fragrances, was introduced in 2019 by Givaudan, the Swiss powerhouse behind perfumes for companies like Diptyque, Tom Ford, and Victoria’s Secret. Image Source: https://www.givaudan.com/media/trade-media/2018/givaudan-active-beauty-offers-select-few-customised-fine-fragrances What Carto DoesCarto’s Interactive Odour Value Map allows perfumers to explore and blend up to 5,000 elements, which…
The Alchemist Atelier: A Fragrant Fusion of AI and Personal Creativity
The Alchemist Atelier is a trailblazing example of how artificial intelligence (AI) can bring creativity, customisation, and sensory exploration to an age-old craft: perfume manufacturing. AI is revolutionising a variety of industries, including healthcare and entertainment. Image Source: amazon.co.uk A New Era in Fragrance DevelopmentNot your typical perfume shop, The Alchemist Atelier was co-founded by…
How Yael Aflalo Turned a Side Hustle into a Sustainable Fashion Powerhouse
Reformation is a shining example of environmentally sustainable fashion in a world where fast fashion dominates both closets and landfills, according to the vision of fashion designer and sustainability pioneer Yael Aflalo. However, many people are unaware that the Reformation was not an all-out movement at first. It started off as a little side project…
The Hundreds — From Side Hustle to Culture Icon
The streetwear movement was still establishing itself in popular culture around the beginning of the new millennium. As industry titans like Supreme and Stüssy gained popularity, two law students from Southern California were subtly sowing the seeds of a revolution in streetwear. The Hundreds was founded by Bobby Kim (also known as Bobby Hundreds) and…
From Side Hustle to Streetwear Royalty: The Rise of Fear of God by Jerry Lorenzo
Few tales in the constantly changing fashion industry are as revolutionary and inspirational as Jerry Lorenzo and his company, Fear of God. Redefining the lines between luxury, streetwear, and spirituality, what started out as a side project driven by intuition, cultural understanding, and streetwise elegance has grown into a worldwide fashion force. Image Source: https://fearofgod.com/collections/fearofgod-tops/products/es-24-eternal-hoodie-fge250-51211flc-dove-grey…
Framing the Future: How Photography Shapes Y-3 by Yohji Yamamoto
At the heart of both Yohji Yamamoto’s fashion and Y-3’s success is a profound appreciation for visual storytelling, especially through the lens of photography. The mysterious Japanese fashion designer is known for his avant-garde approach to clothing, which is marked by deconstructed silhouettes, monochromatic palettes, and a poetic sense of imperfection. Yamamoto brought his vision…
Vetements and the Role of Photography in Its Designs
Vetements, the French fashion collective founded in 2014 by Demna and Guram Gvasalia, has reshaped the boundaries of fashion through its radical reinvention of streetwear and subcultural codes. With its roots in irony, anonymity, and the aesthetics of the everyday, Vetements has become synonymous with disruption—turning the mundane into the monumental. A key but often…
Hood By Air (HBA) and the Role of Photography in Its Designs
Designer Shayne Oliver’s creation, Hood By Air (HBA), has long been a significant force in pushing the limits of luxury fashion, streetwear, and queer aesthetics. Since its founding in 2006, HBA has served as a platform for under-represented voices, a cultural movement, and a visual language in addition to being a fashion company. Visual art,…
Raf Simons: Where Photography Meets Fashion
Raf Simons is one of the few designers who has skilfully merged the fields of art, subculture, and fashion. Simons has developed a unique vocabulary that heavily references music, youth culture, art, and—most importantly—photography, starting with his early menswear collections in the mid-1990s and continuing through his well-known positions at Prada, Calvin Klein, Dior, and…
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