Framing the Future: How Photography Shapes Y-3 by Yohji Yamamoto

At the heart of both Yohji Yamamoto’s fashion and Y-3’s success is a profound appreciation for visual storytelling, especially through the lens of photography. The mysterious Japanese fashion designer is known for his avant-garde approach to clothing, which is marked by deconstructed silhouettes, monochromatic palettes, and a poetic sense of imperfection. Yamamoto brought his vision…

Hood By Air (HBA) and the Role of Photography in Its Designs

Designer Shayne Oliver’s creation, Hood By Air (HBA), has long been a significant force in pushing the limits of luxury fashion, streetwear, and queer aesthetics. Since its founding in 2006, HBA has served as a platform for under-represented voices, a cultural movement, and a visual language in addition to being a fashion company. Visual art,…

Raf Simons: Where Photography Meets Fashion

Raf Simons is one of the few designers who has skilfully merged the fields of art, subculture, and fashion. Simons has developed a unique vocabulary that heavily references music, youth culture, art, and—most importantly—photography, starting with his early menswear collections in the mid-1990s and continuing through his well-known positions at Prada, Calvin Klein, Dior, and…