Using what they term Algorithmic Perfumery—an AI-guided platform that allows personalised smell production at scale—the Dutch digital business ScenTronix created the ground-breaking consumer-facing fragrance brand EveryHuman. EveryHuman was created by ScenTronix in 2018 by scent designer Anahita Mekanik and artist-technologist Frederik Duerinck to challenge the dominance of large fragrance companies by empowering each person to…
Tag: perfume
Philyra by IBM and Symrise: AI-Powered Reinvention of Perfumery
The partnership between IBM Research and Symrise, a multinational fragrance and flavour firm, is evidence of the power of machine learning in the most unlikely areas – the perfumery industry — in a time when artificial intelligence is redefining creativity across industries. Philyra, an AI-powered system created because of this collaboration, is intended to transform…
Carto by Givaudan: The AI Revolution in Perfumery
Carto, a state-of-the-art, AI-powered tool that will transform the process of creating new fragrances, was introduced in 2019 by Givaudan, the Swiss powerhouse behind perfumes for companies like Diptyque, Tom Ford, and Victoria’s Secret. Image Source: https://www.givaudan.com/media/trade-media/2018/givaudan-active-beauty-offers-select-few-customised-fine-fragrances What Carto DoesCarto’s Interactive Odour Value Map allows perfumers to explore and blend up to 5,000 elements, which…
The Alchemist Atelier: A Fragrant Fusion of AI and Personal Creativity
The Alchemist Atelier is a trailblazing example of how artificial intelligence (AI) can bring creativity, customisation, and sensory exploration to an age-old craft: perfume manufacturing. AI is revolutionising a variety of industries, including healthcare and entertainment. Image Source: amazon.co.uk A New Era in Fragrance DevelopmentNot your typical perfume shop, The Alchemist Atelier was co-founded by…
FancyFriday: Gucci Bamboo Perfume – A Sustainable Fragrance Choice
The Gucci Bamboo Perfume is a mesmerizing fragrance known for its unique blend of floral and woody elements. It not only exudes elegance and femininity, but it is also a sustainable perfume option. Gucci, a well-known luxury company, has made great efforts to include sustainability into its goods, and the Bamboo Perfume is a prime…
MACIJI 